Webinar: 4 Pillars of Building Sales & Marketing Alignment
Register now for PGi’s upcoming webinar, Ask the Experts with SiriusDecisions: 4 Pillars of Building Sales & Marketing Alignment, on June 4 at 2 p.m. ET (11 a.m. PT). Are your sales and marketing...
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The Best Way to Collaborate for Sales and Marketing Alignment
We believe that better collaboration leads to better results at PGi. So during PGi’s recent sales and marketing alignment webinar, I asked the audience, “What is the primary means for collaborating...
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Marketing Technologies to Complement Your Demand Gen Strategy
Marketing is now moving and evolving so quickly that no team can be successful without the right technology. But with so many new tools available, how do you choose the marketing technologies most...
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Sales & Marketing Alignment: Best Practices for Dispersed Teams
During our recent webinar, Ask the Experts with SiriusDecisions: 4 Pillars of Building Sales & Marketing Alignment, my cohost Jason Hekl, Vice President and Group Director at SiriusDecisions,...
View ArticleHow to Use MQL Metrics for Sales and Marketing Alignment
As a follow-up to our recent webinar, Ask the Experts with SiriusDecisions: 4 Pillars of Building Sales & Marketing Alignment, I’ve been answering our webinar viewers’ questions in greater detail...
View ArticleConjure up Some Collaboration Magic With PGi at MarketingProfs
Want to put a spell on your webinar participants? Searching for better ways to bewitch your digital audience? Wish you had a magic marketing touch? This year’s MarketingProfs’ B2B Marketing Forum will...
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Making Customers the Hero at MarketingProfs B2B 2015 Forum
Are your marketing efforts focusing more on your story than the customer’s? Do your marketing campaigns feel a little less than, well, human? This year’s MarketingProfs’ B2B Marketing Forum on Oct....
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Are You Leading the Marketing Department of the Future?
Say goodbye to the marketing silo. Thanks to technology and due to the demands of the customer-centric business, marketers everywhere are facing new possibilities, challenges and levels of transparency...
View Article[eBook] C-Suite Collaboration: Earning and Keeping Marketing’s Seat at the Table
Not surprisingly, by 2017, CMOs will direct more corporate technology spending than CIOs. However, the leader most often left out of the C-suite is still the CMO, according to research in the newest...
View ArticleA CMO’s Guide to Virtual Collaboration
Marketing departments are growing in size, skills diversity and location. And today’s CMO is more involved than ever with the entire organization—including services, sales, product, IT, HR and finance....
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The Value of Webinars for the Modern Marketer
What is one of the most popular technologies and tactics for generating engaging content and driving more qualified leads to sales? Yes, it’s the venerable webinar. And evolution in technology such...
View ArticleeBook: Still Collaborating with Emails and Conference Calls?
Does this sound familiar? When it’s time for a meeting with remote marketing staff, cross-functional teams, vendors or partners, everyone piles into a meeting room and the leader dials into a...
View ArticleThe Problem with Docs, Drops and Camps
If you work in marketing, you know all about the pain points associated with the “Docs, Drops and Camps” approach to getting work done. Pains like limited file storage, awkward sharing with internal...
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Webinar: At the Corner of Create and Collaborate
The future of marketing will require brands to market “with” buyers, not “at” them. Marketing in the 21st century has become a two-way street, with conversation and engagement flowing seamlessly...
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Video: The Newest, Busiest Intersection in the Marketing Department
Have you noticed? Marketing is home to the newest, busiest intersection within the whole organization. It’s an on-demand world where marketing assets and programs need to be created, accessed,...
View ArticleSelling with Video: So Easy a 12-Year-Old Can Do It
Video is everywhere. From ads online to product demonstrations and customer case studies, video is one of the most powerful tools any company can use to strengthen brand recognition and educate...
View ArticleAt the Corner of Create and Collaborate: A CMO’s Guide to Managing...
Say “goodbye” to the marketing silo. Gone are the days when the marketing team solely focused on ad campaigns and only worked with their agencies. While Marketing has always owned the brand, today...
View ArticleHow Data is Driving the Future of Marketing
It’s common knowledge among marketers that data is king, and in today’s tech-savvy marketing space, automation and algorithms are largely responsible for providing this information. While the...
View ArticleYour Next CEO? The Case for Your CMO
For marketers, the corporate ladder traditionally is missing a rung or two. Climb to the lofty heights of CMO-dom, sure. Oversee a billion-dollar marketing budget, no problem. But run the whole show?...
View ArticleShould Marketers Go All-in on Virtual Reality in 2017?
Virtual reality business in booming, and the popularity of VR technology shows no sign of slowing down. But is VR technology worth the investment for marketing departments? Find out what iMeetCentral...
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